Leveraging AI To Transform Operations, People, And Innovation In Ireland

Even amid global economic uncertainty, Ireland’s technology sector remains upbeat about growth. Indeed, demand for jobs in tech areas like cloud and cybersecurity has increased by 27% in the first half of 2025.

Ireland’s vibrant tech ecosystem, which hosts giants like Google, Apple, Facebook and Intel alongside dynamic indigenous start-ups, underpins this optimism. 

Cybersecurity is a Business Necessity

Irish tech leaders, like their global peers, place cybersecurity front and centre. In our 2024 Cybersecurity Report, we found that 86% of Irish businesses find cybersecurity to be a top concern. In response, many companies are boosting their cyber defences. As Mark Butler of HLB Ireland notes, “Cybersecurity is no longer just a priority; it’s a continuous mission… Cybersecurity is not just an IT issue, but a business imperative.”

In practice, this means Irish tech firms are planning significant new investments in cybersecurity and IT infrastructure, mirroring global trends to safeguard digital assets.

Making the Latest Tech a Priority

Irish tech firms understand the need to stay on the cutting edge. A large majority are accelerating technology adoption this year. For instance, 64% of Irish firms have already deployed AI in some capacity, a major increase from just 22% in 2024. This dramatic increase in AI deployment indicates that Irish businesses see it as essential for future success. There is also growing attention to sustainable tech: Ireland’s ambitious renewable-energy and green-tech targets are creating new opportunities that Irish tech companies are eager to support.

Adopting AI in Tech

Unsurprisingly, Irish tech companies are deeply engaged with AI, often more so than in other sectors. Two-thirds of Irish firms have already implemented AI tools, and Trinity Centre for Digital Business and Analytics (CDBA) at TCD, in collaboration with Microsoft, reports 91% of Irish businesses now use AI in some form. These companies apply AI to a wide range of use cases - from automating routine processes and analysing customer data to optimising supply chains and accelerating research and development.

HLB Ireland’s Managing Partner Mark Butler observed in 2024 that Irish firms are “actively prioritising AI to drive future growth and operational excellence.”

Microsoft Ireland’s general manager agrees: “AI is becoming a fundamental driver of economic growth…and Ireland is uniquely positioned to capitalise on AI’s capabilities” thanks to its “thriving tech ecosystem” and skilled workforce. 

Organisations are also leveraging AI in workforce management. Many Irish tech leaders are using AI in HR to optimise employee engagement and experience, simplify processes, and glean insights for workplace improvements. 

Tech Firms are Ready for Innovation

Irish technology companies are focusing on innovation over mere efficiency. Globally, HLB’s survey shows more than half of tech leaders (53%) are prioritising new product and service launches. Irish firms reflect this trend: many have active innovation pipelines and encourage cross-functional collaboration to spark new ideas. 

They are also using AI to prototype rapidly. Entrepreneur and business advisor Barry O’Reilly confirms  that “AI tools have redefined the pace of development…The faster you test, the faster you learn - and the closer you get to delivering real value.” Indeed, rapid iteration means quicker market validation. In the tech world, not using AI to increase prototype development could be the difference between failure and success. 

Profits Follow AI Innovation

Irish tech innovators are reaping financial rewards. With half of Irish CEOs expecting increased profitability through AI, tech adoption in Ireland is happening fast.  In Ireland’s resilient market, companies are not just cutting costs but actively investing for growth. As Mark Butler notes, Irish business leaders show “a willingness to act, invest, and lead - even in uncertain conditions.” 

By channelling AI and digital tools into core operations, high-performing tech firms aim to improve efficiencies and expand offerings, ultimately growing profits and market share.

The Future of AI-Driven Growth in Tech

The HLB Ireland survey confirms AI is set to reshape Ireland’s tech sector, just as globally. Across the industry, AI is a crucial driver of growth in cybersecurity, workforce efficiency, and innovation. Irish tech leaders are embedding automation, predictive analytics and machine learning into new business models, and maintaining a strong focus on talent and agility. Despite global pressures, Ireland’s tech community is forward-looking. As Mark Butler concludes, “This is Ireland’s leadership moment…our business community is more than ready for what’s next.”

Leadership Guiding Ireland’s Tech Growth

 Behind the sector’s rapid adoption of AI are leaders who understand both the opportunities and the risks. At HLB Ireland, Jack Sheehan and John Duffy are at the forefront of advising Irish technology firms through this transformation.

John Duffy

John, an Audit partner with more than 30 years of experience, brings a global perspective on complex reporting frameworks such as IFRS, US GAAP, and Irish GAAP. Having advised many technology and distribution businesses, he provides the strategic assurance and insight required to scale in fast-moving markets.

Jack Sheehan

Jack, a director in Audit & Assurance, combines technical expertise with a commercial mindset. With deep experience supporting technology companies of all sizes, from dynamic start-ups to multinationals, he helps clients strengthen systems, manage risk, and capture new growth opportunities in an AI-driven landscape.

Together, Jack and John work closely with Ireland’s technology leaders, ensuring they have the clarity, confidence, and resilience needed to thrive in a rapidly changing environment.

Learn More About the Data

Irish technology firms are embracing AI to drive innovation, efficiency, and growth - staying ahead of rapid change and shaping the future of business in Ireland and beyond.

HLB Ireland helps businesses make effective use of emerging technologies by managing risks, ensuring regulatory compliance, and putting strong internal controls in place. To learn more about how to leverage technology directly from expert leaders in the tech sector, contact Jack Sheehan or John Duffy.